The power of 3D Configurators
By Frederik S. Diget | 10.07.20
3D product visualizations have come to stay. It might look like something from the future, and for companies that haven’t tried it yet it might look like a gimmick. A product whose selling point is the wow-factor. However, if it was so the eCommerce companies would have lost interest a long time ago.
The power lies within the software, and taking a closer look at its possibilities one finds that this can quickly become an eCommerce standard. The imagery is powerful and engaging, but the product offers so much more than that. Here is an overview containing some of the features you get, when using 3D configurators:


Product visualization software enables your customers to construct a visual model based on their specifications. They can change textures and fabrics, swap component parts, change colors, add special features, and more - all with one click.
This is not just useful, it is game changing. Let’s take a closer look at a desk, this could be anything; a chair, house, office etc.:
A simple desk with:
4 options for tabletop
2 options for edge material
4 options for legs
= 32 different configurations only for this product
You don’t need a large product lineup to see the pattern, and how many professional photos you’d have to take in order to really show your customer what they’re getting. That’s a lot of work and an expensive process, just to do it all over again when the trend is changing or you expand your product line. Just considering adding two different edges (rounded or flat) would end up in 64 different configurations.
The question whether to buy in on it or not, lies within the business strategy. It’s a balance between how well you want to represent the product and the energy invested in it. However, the data proof that 3D configurators increase conversion, which potentially leads to more sales.
"Do it for the customer, do it for the company"
Frederik S. Diget | Brudig

User experience

Where do you find inspiration when searching for a new product? The web, I know, I do the same. The web provides a wide range of possibilities to get inspired which often evolves into purchasing. Hence the web is all about showcasing your product, in the best possible way.
Does the visual customer experience live up to your expectations?
Buyer uncertainty is a known barrier to purchase completion with online shoppers abandoning their shopping cart 68% of the time.
Customer expectations are changing and businesses need to change with them. If a company wants to be market leading or simply sell more products they need to rethink the way they visualize their products.
“Vision trumps all other senses”
John Medina | Brain Rules
The issue eCommerce shoppers face is the gap between expectations and the final product. When in doubt people tend to find an alternative. Product visualizations help eliminate that doubt and adapt to the new rules within eMarketing.

Product Bundling

Companies often offer different products that combine. For instance a chair and a desk or house with a garage, but how does it look in combination and does it meet the customers requirements? Questions often asked, when shopping online.
It is paramount that the representation of products are able to answer these questions, since the information present on the businesses webpage is all the assistance the customer will get.
Using 3D configurators allows customers to combine products so they can experience how they match with their specifications. Resulting in the possibility to show how objects compliment each other, which can increase the average order value.


Covid-19 has changed our shopping patterns and boosted eMarketing. Companies need to take the customer's health into account and it is a whole lot safer to stay home and avoid unnecessary contact. 3D product visual = no mask required.

Sales effectiveness

We all use 2D static images to visualize our products to some degree. It’s a great way to give the customers an idea of the product they are browsing. However, when dealing with a product with different specifications such as colors, materials etc. the best visual configurators can accelerate the sales cycles and achieve a higher conversion rate by 40% and a 30% improvement in average sales prices when using 3D models configurators to replace 2D images. Companies are also achieving an 80% reduction in online returns.
3D product visualizations are extraordinary as a tool to the business. It embraces the customer demands and optimizes the company internal and external process.
Brudig is specialized in visualizing products. We analyze products and develop the tools to accommodate your needs.
+45 93969591
Otto Busses Vej 5, 2.sal
2450 København SV

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